Jeff Mehmood
Cheif Operations Officer

Mr. Mehmood has been part of Heartland’s operations team since July 2006, in the spring of 2011 Jeff was promoted to Chief Operations Officer. Previous to his promotion to COO he served as Divisional VP of our Western Division where he oversaw our Los Angeles, Las Vegas, San Diego and Tucson markets. Prior to his promotion to Divisional VP, Jeff was a director of store operations. Jeff is a member of the operations leadership team and serves as a point-person for several key strategic initiatives including excellence in leadership, leadership training and development, project reimage and operational excellence. Jeff brings over 15 years of multi unit leadership experience. Prior to joining Heartland, Jeff held key field management positions with Circle K and Frito Lay.

Jeff holds a Bachelor and a master’s degree in business from University of Miami (FL).